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It all started with a dream to be heard. But often, the big labels do not give enough opportunity to the Independant Artist or Band. Sadly, in today's Music Industry what it comes down to is marketability. Somewhere along the way talent became secondary.Even though many Independant Artists have incredible talent, the one thing they lack is EXPOSURE. Without exposure, the greatest of sounds will go unheard.

That was the dilemma. Most of us didn't/don't have the funds to make our music known. Equipment is expensive enough, not to mention recording. Most of us have to buy our own makeshift home recording studio equipment and make due. Even so, it is the musician's heart that makes it all work in the end. But even with our home studios, somehow it works and we are able to create the magic we call music. It is easy to understand that promoting our work is the hardest and most expensive part. How do we get heard on the radio? How do we sell our material? How do we get known?

As Independant Artists, peddling our music is much harder than it may seem. Radio stations (thanks to conglomerant giants like ClearChannel) have very strict playlist guidelines and give very little air time, much less attention, to unsigned, independant talent. Gigs are hard to book and even harder to play in terms of travel and equipment expenses. But even after all the time and hard work we still find that we are virtually unknown.
But...

What if we Indie Artists were to multiply our own individual efforts worldwide? One CD. Many Artists. A Compilation unlike any that has ever been put forth before. The first of its kind. One not aimed at making money, but at obtaining exposure. If we can promote our own music, why not multiply our efforts with other artists who are as passionate as ourselves? Instead of 100 people being exposed to just one band, it could be hundreds of times that many people knowing about many artists worldwide!

Bands United was born.

Their band in Salt Lake City, your band in Toronto, that singer/songwriter in Nashville, their band in Korea and so forth... Each Artist coming together on one incredible Compilation. Then each doing their part to promote the project. Radio stations, DJs, TV stations, fans and, of course, the big labels pay attention to the buzz of many voices united. Then soon...

INTERNATIONAL AIRPLAY!

Now what is obvious here? Some record label somewhere will be impressed with one or two, if not all, of the artists involved in Bands United. Someone involved will get signed. Then another and another. Even if we are the least marketable, we figure "guilt by association". If one artist or band becomes well known after being discovered on a Compilation CD, the CDs name will become known. Thus the other artists gain "exposure by association". It's inevitable: One of us succeeds , the rest must follow. It is what we all want. It is our dream to have our music be heard and be loved.

Then something amazing happened...

 

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